What is Magic Spoon, and what does the lineup include? Magic Spoon is a US brand that rebuilds nostalgic sweet foods on a milk-protein (casein + whey) base — high in protein, low in sugar, grain-free and gluten-free. In Canada we carry the full family at Top Nutrition & Fitness: Cereal, Treats bars, toaster Pastries and Granola, plus the reusable silicone bowl & spoon. Browse everything on the Magic Spoon collection.
Magic Spoon launched in 2019 with a simple pitch: the flavor and crunch of childhood cereal, rebuilt for adults who care about protein and sugar. Instead of grains and cane sugar, Magic Spoon uses a milk-protein base (casein and whey) and sweetens with allulose, monk fruit and stevia. The result is a set of sweet, familiar-tasting foods that land far lower in sugar and net carbs than the classics they imitate.
Since then the brand has grown well beyond cereal. This guide walks through every Magic Spoon family we stock in Canada, what makes each one different, the flavors to know, and how to choose between them. We have served Canadians since 2016, and our owner personally taste-tests everything we carry — so this is an honest tour, not a hype reel.
Heads-up: Magic Spoon just landed a fresh restock, so a few products may show as out of stock for a short window while inventory is received. You can still browse each product page and check availability there.
The full lineup at a glance
| Product | What it is | Best for | Protein / sugar |
|---|---|---|---|
| Cereal | High-protein breakfast cereal in a box | A bowl-with-milk breakfast or anytime crunch | ~13 g protein, ~0 g sugar, ~4 g net carbs (per serving) |
| Treats bar | Soft crispy cereal-treat bar | Grab-and-go sweet snack | ~12 g protein, ~1 g sugar, ~2 g net carbs (per bar) |
| Pastries | Frosted toaster pastry (pop-tart style) | A warm, indulgent treat | High-protein, low-sugar — check the panel |
| Granola | Grain-free protein granola clusters | Yogurt topping or dry snacking | High-protein, low-sugar — check the panel |
| Oatmeal (coming soon) | Gluten-free whole-grain protein oatmeal (real oats) | A warm, filling breakfast | ~15 g protein, ~1 g sugar, ~6 g fibre per packet |
| Bowl & spoon | Reusable silicone bowl and spoon | Everyday cereal setup | Accessory (not a food) |
Magic Spoon Cereal
The one that started it all. Magic Spoon Cereal pours and crunches like the boxed cereal you grew up on, but each serving runs about 13 g of protein, roughly 0 g of sugar and about 4 g of net carbs at ~140 calories. It is grain-free, gluten-free and keto-friendly, built on a casein-and-whey base and sweetened with allulose, monk fruit and stevia.
The flavor range is the widest in the lineup. Core flavors include Fruity, Cocoa, Frosted, Cinnamon Toast, Peanut Butter, Cocoa PB, Maple Waffle, Honey Nut, Blueberry Muffin, Birthday Cake, Chocolate Chip Cookie and Chocolate Brownie. There are also seasonal and limited runs (think Pumpkin Spice, S'mores, Strawberry Cheesecake, Salted Caramel and a Hot Chocolate limited edition), plus a higher-fiber line in Fruity, Cocoa and Cinnamon Toast. Availability rotates, so check the product page for what is in stock.
Magic Spoon Treats (bars)
If cereal is breakfast, Magic Spoon Treats are the grab-and-go snack. Each bar is a soft, chewy-crisp cereal treat — think a crispy rice-and-marshmallow square rebuilt with protein — at about 12 g of protein, ~1 g of sugar and ~2 g of net carbs for roughly 130 calories. They are grain-free, gluten-free and keto-friendly, and among the lowest-sugar soft bars we carry.
Flavors include Marshmallow, Chocolatey Peanut Butter, Blueberry Muffin, Double Chocolate, Birthday Cake, Strawberry Milkshake, S'mores and Salted Caramel, plus newer Chocolate Chip Cookie Dough and Cookies & Cream. Note that the bars contain milk and almonds.
Magic Spoon Pastries
The Magic Spoon Pastries are the brand's take on a frosted toaster pastry (the pop-tart shape and frosting, minus the grain and the sugar load). Enjoy them straight from the wrapper or warmed in a toaster. Flavors are Frosted Strawberry, S'mores and Cinnamon Brown Sugar. Like the rest of the line they are grain-free, high in protein and low in sugar — because macros vary by flavor, check the nutrition panel on the product page for exact numbers.
Magic Spoon Granola
Magic Spoon Granola brings the same formula to clusters you can spoon over yogurt, layer into a parfait or eat dry by the handful. It is grain-free and gluten-free, high in protein and low in sugar, sweetened the same clean way as the cereal. Flavors include Mixed Berry, Peanut Butter, Honey Almond, Dark Chocolate, Blueberry Vanilla and Apple Cinnamon. Each bag is about 3.5 servings.
Magic Spoon Protein Oatmeal (coming soon)
The newest addition to the family is different from everything above — and that difference matters. Magic Spoon Protein Oatmeal is gluten-free whole-grain oatmeal: it is made with real oats plus inulin, flax and chia, and dialed up to about 15 g of protein, ~1 g of sugar and ~6 g of fibre per packet. Just add hot water for a warm, filling breakfast.
Important: because it is built on real whole-grain oats, the oatmeal is not keto and not grain-free — unlike the cereal, treats, pastries and granola. Think of it instead as a high-protein, high-fibre, gluten-free hot oatmeal. It is the pick when you want a hearty grain-based breakfast rather than a low-carb one. Flavours are Apple Cinnamon, Banana Bread and Maple Brown Sugar.
This one is coming soon — it is being set up now and is not yet live on the store, so it will not have a buy button until it is stocked. Keep an eye on the Magic Spoon collection for its launch.
The Bowl & Spoon
Rounding out the family, the Magic Spoon silicone bowl and spoon is a durable, reusable set for your daily bowl. It is an accessory, not a food — a nice add-on if you are stocking up on cereal.
Which Magic Spoon should you pick?
- Want a breakfast you eat with milk? Start with the Cereal — Fruity and Cocoa are the crowd-pleasers, Peanut Butter and Cinnamon Toast for something richer.
- Need a snack for your bag or desk? The Treats bars are the most portable, at ~1 g sugar per bar.
- Craving something warm and indulgent? The Pastries toast up like the real thing.
- Topping yogurt or want dry clusters? Go with the Granola.
- Want a warm, filling grain-based breakfast? The Protein Oatmeal is the one — real oats, ~15 g protein and ~6 g fibre (coming soon). Note it is not keto or grain-free like the rest of the line.
- New to the brand? Grab a cereal box plus a couple of Treats bars to sample the range, and browse the full Magic Spoon collection.
Dietary notes (read before you assume)
The core Magic Spoon line — Cereal, Treats, Pastries and Granola — is grain-free, gluten-free, keto-friendly, high-protein and low-sugar, sweetened with allulose, monk fruit and stevia rather than cane sugar, and soy-free. Because the protein comes from casein and whey, all of it contains milk, and some items (such as the Treats bars) also contain almonds — so it is not vegan or dairy-free.
The one exception is the Protein Oatmeal. It is made from real whole-grain oats, so it is gluten-free and high-protein but NOT keto and NOT grain-free. Do not group it with the low-carb items above — it is a grain-based breakfast by design.
A fair caveat: "low sugar" is a family trait, not a blanket promise for every single flavor. The classic cereals sit near 0 g of sugar, and the Treats bars around 1 g, but richer, marshmallow-style or limited-edition flavors can carry a little more. Nutrition also shifts slightly between flavors and can change with reformulation, so always confirm the numbers on the current package panel before you buy for a specific diet.
FAQ
Is Magic Spoon gluten-free and grain-free?
Yes. The core line is both grain-free and gluten-free across cereal, treats, pastries and granola.
Is Magic Spoon keto?
It is keto-friendly and low in net carbs — for example, the cereal is about 4 g net carbs per serving and the Treats bars about 2 g. Confirm the panel for the specific flavor you want.
How much sugar does Magic Spoon have?
The classic cereals are near 0 g of sugar per serving and the Treats bars around 1 g. Some indulgent or limited-edition flavors can be a bit higher, so check the package.
Is Magic Spoon vegan or dairy-free?
No. The protein base is casein and whey, so every product contains milk. Some items also contain almonds.
What is the difference between the Cereal, Treats and Pastries?
The Cereal is a boxed breakfast cereal, the Treats are soft crispy snack bars, and the Pastries are frosted toaster pastries. All share the same high-protein, low-sugar formula in different formats.
Do you ship Magic Spoon across Canada?
Yes — we ship Canada-wide from Montreal, with free shipping on qualifying orders.
Why buy from Top Nutrition & Fitness
We are a premium supplement and snack retailer based in Montreal, serving Canadians since 2016. Every item we carry is personally taste-tested by our owner — we only stock what we would eat ourselves, and we are honest about value versus hype. Expect fast Canadian shipping and free shipping on qualifying orders. Explore the full range on the Magic Spoon collection.
Version française
Qu'est-ce que Magic Spoon et que comprend la gamme ? Magic Spoon est une marque américaine qui reconstruit des aliments sucrés nostalgiques sur une base de protéines laitières (caséine + lactosérum) — riche en protéines, faible en sucre, sans grains et sans gluten. Au Canada, nous offrons toute la famille chez Top Nutrition & Fitness : Céréales, barres Treats, pâtisseries pour grille-pain et granola, en plus du bol et de la cuillère en silicone réutilisables. Découvrez tout sur la collection Magic Spoon.
Les Céréales versent et croquent comme les céréales en boîte de votre enfance, mais avec environ 13 g de protéines, près de 0 g de sucre et environ 4 g de glucides nets par portion (~140 calories). La gamme de saveurs est la plus vaste : Fruity, Cocoa, Frosted, Cinnamon Toast, Peanut Butter et bien d'autres, plus des éditions saisonnières et limitées.
Les barres Treats sont la collation à emporter : une barre de céréales molle et croustillante avec environ 12 g de protéines, ~1 g de sucre et ~2 g de glucides nets (~130 calories). Saveurs : Marshmallow, Chocolatey Peanut Butter, Blueberry Muffin, Double Chocolate et plus. Contient du lait et des amandes.
Les Pâtisseries sont la version Magic Spoon d'une pâtisserie glacée pour grille-pain (style pop-tart), en Frosted Strawberry, S'mores et Cinnamon Brown Sugar. Sans grains, riches en protéines et faibles en sucre — vérifiez le tableau nutritionnel selon la saveur.
Le Granola offre des amas sans grains à saupoudrer sur du yogourt ou à grignoter, en Mixed Berry, Peanut Butter, Honey Almond, Dark Chocolate, Blueberry Vanilla et Apple Cinnamon (environ 3,5 portions par sac).
Le Gruau protéiné (bientôt disponible) est différent du reste de la gamme : il est fait de véritables flocons d'avoine à grains entiers, avec de l'inuline, du lin et du chia, et environ 15 g de protéines, ~1 g de sucre et ~6 g de fibres par sachet. Important : parce qu'il est à base de vrai avoine à grains entiers, le gruau n'est PAS céto et n'est PAS sans grains — contrairement aux céréales, barres, pâtisseries et granola. C'est plutôt un gruau chaud sans gluten et riche en protéines. Saveurs : Apple Cinnamon, Banana Bread et Maple Brown Sugar. Ce produit est en cours de configuration et n'est pas encore en ligne.
Notes diététiques : la gamme principale (céréales, barres, pâtisseries, granola) est sans grains, sans gluten, céto, riche en protéines et faible en sucre, sucrée à l'allulose, au fruit du moine et à la stévia. Comme la base protéique est la caséine et le lactosérum, tout contient du lait (et certains produits contiennent des amandes) — ce n'est donc ni végane ni sans produits laitiers. Seule exception : le Gruau protéiné, à base de vrai avoine (sans gluten et riche en protéines, mais non céto et non sans grains). « Faible en sucre » est une caractéristique de la gamme, pas une promesse absolue pour chaque saveur : les saveurs plus gourmandes ou en édition limitée peuvent en contenir un peu plus. Vérifiez toujours l'emballage.
Pourquoi acheter chez Top Nutrition & Fitness : détaillant premium de suppléments et de collations à Montréal, au service des Canadiens depuis 2016. Chaque produit est goûté personnellement par notre propriétaire. Livraison canadienne rapide et livraison gratuite sur les commandes admissibles.
