Published 22 October 2026 · A Top Nutrition & Fitness spotlight
Customers asked us for this one for months, so we're genuinely happy it's finally here: BUM Energy — Chris Bumstead's zero-sugar energy drink — has landed in Canada and is in stock at our Montreal store. Here's an honest look at what it is, what's in it, how the flavours taste, and who it's actually for.
Who is CBUM — and why an energy drink?
Chris Bumstead, better known as CBUM, is a five-time Classic Physique Mr. Olympia and one of the most recognizable names in modern bodybuilding. He co-founded Raw Nutrition, and BUM Energy is the brand's ready-to-drink energy line. What makes it interesting is the approach: instead of chasing the biggest caffeine number on the shelf, BUM was built around a cleaner, more moderate formula with an added focus ingredient — a drink you can actually enjoy daily rather than a one-and-done jolt.
What's in a can
Every 355 ml (12 fl oz) slim can is lightly carbonated and delivers:
- 5 calories and 0 g sugar (0 g added sugar), sweetened with sucralose
- 112 mg natural caffeine sourced from the coffee bean — roughly a standard cup of coffee, a moderate and clean lift rather than an overload
- 250 mg Cognizin® citicoline — a branded, studied form of citicoline included for focus
- 0 g fat, 0 mg cholesterol, 0 g protein; about 1 g carbohydrate; 30 mg sodium (20 mg in Cream Soda)
- Contains no fruit juice
That 112 mg caffeine figure is worth calling out. A lot of cans on the market sit at 200 mg or higher; BUM deliberately lands near the amount in a single coffee, which is a big part of why it drinks smoothly and works as an everyday option rather than only a pre-workout.
Nutrition at a glance (per 355 ml can)
| Amount per can | Value |
|---|---|
| Calories | 5 |
| Total fat | 0 g |
| Sodium | 30 mg (Cream Soda: 20 mg) |
| Total carbohydrate | 1 g (Cream Soda: <1 g) |
| Total sugars | 0 g (0 g added) |
| Protein | 0 g |
| Natural caffeine (from coffee bean) | 112 mg |
| Cognizin® citicoline | 250 mg |
Ingredients (vary slightly by flavour): Carbonated Water, Natural (and, in Dr. BUM & Cream Soda, Artificial) Flavour, Cognizin® Citicoline, acidulant (Citric Acid in Blue Snow Cone; Phosphoric Acid in Cola, Root Beer, Cream Soda & Dr. BUM), Natural Caffeine (from Coffee Bean), Sucralose, Sodium Benzoate (Preservative), Potassium Sorbate (Preservative). Contains no fruit juice.
The flavour lineup
The range leans into nostalgic soda profiles, which is the whole appeal — it drinks like a treat, not a supplement. We're stocking four core flavours (with Dr. BUM in the wider range):
- Cream Soda — smooth and vanilla-forward; tastes like nostalgic cream soda. One of our team favourites on taste-testing.
- Root Beer — deep, creamy, old-fashioned root beer character. The other standout for the team.
- Cola — a crisp, classic cola that drinks like the original, minus the sugar. The safe everyday pick.
- Blue Snow Cone — the brightest, most "fun" flavour in the line: sweet, icy, blue-raspberry style. Naturally flavoured and citrus-kissed; contains no fruit juice.
- Dr. BUM — a spiced-cola style flavour in the wider range (availability varies).
Not sure where to start? When we tasted the lineup at the store, the Cream Soda and Root Beer were the ones that genuinely nailed the full-sugar versions without the 40 g of sugar — a good first order if you miss classic soda.
How it fits the clean-energy category
BUM sits firmly in the zero-sugar, clean-energy camp we've been expanding all year. Two things set it apart within that category: the moderate 112 mg caffeine dose (versus the 200 mg-plus that's common), which makes it genuinely daily-drinkable, and the soda-style flavour direction that reads more like a nostalgic treat than a functional drink. The added Cognizin® citicoline for focus is a differentiator too — most cans in this space don't include it.
If you want to see exactly where it lands against everything else we carry — caffeine, calories, sweeteners and flavour style side by side — we keep a full ranked comparison here: Best Energy Drinks in Canada 2026. BUM also features in our latest arrivals roundup: Just Landed: October New Arrivals & Restocks.
Who BUM Energy is for
- Lifters and athletes who want a pre-training or mid-session lift without sugar or a huge caffeine load
- Anyone cutting calories or sugar who still misses the taste of regular soda
- Students, shift workers and desk pros who want focus (Cognizin®) alongside their caffeine
- CBUM and Raw Nutrition fans who want the real thing in Canada — no cross-border shipping or duties
Who it's not for: if you specifically want the highest-caffeine can you can find, 112 mg will feel moderate by design. And like any caffeinated drink, it's for healthy adults only.
Honest take
We don't hype products we wouldn't drink ourselves. BUM Energy earns its spot because it does the simple things well: it actually tastes like the sodas it's imitating, the energy feels smooth rather than jittery, and the macros (5 calories, 0 g sugar) make it easy to work into any day. It isn't trying to be the strongest can on the market — it's trying to be the one you reach for most often, and on taste alone it makes a strong case.
Frequently asked questions
Who makes BUM Energy?
Raw Nutrition, the brand co-founded by bodybuilder Chris Bumstead (CBUM). It's his official energy drink.
How much caffeine is in BUM Energy?
112 mg of natural caffeine per 355 ml can, from the coffee bean — about the same as a standard cup of coffee.
Is it sugar-free and low calorie?
Yes — 0 g sugar and just 5 calories per can, sweetened with sucralose.
What is Cognizin® citicoline?
A branded, studied form of citicoline included for focus; each can delivers 250 mg.
Where can I buy BUM Energy in Canada?
Right here — we stock and ship it from our Montreal store, so there are no cross-border duties or surprise fees. Shop BUM Energy.
Everything above is in stock as of 22 October 2026 and ships same day on orders placed before 4 PM EST. Free shipping on qualifying Canadian orders. Follow @topnutrition.andfitness for flavour restocks and taste tests.
For healthy adults. Contains caffeine (112 mg per can) — not recommended for children, or those who are pregnant, nursing, or sensitive to caffeine.
