Description
Packaged food product — Canadian retailer, Health Canada compliant, same-day shipping from our Montreal warehouse.
TRUBAR Vegan Protein Bar — Buy Single Bar in Canada | Top Nutrition & Fitness Montreal
Finally: a vegan protein bar that actually tastes like the thing it's named after. TRUBAR breaks every rule about what plant-based protein bars are supposed to taste like — dry, chalky, and sadly virtuous. These are soft, fudgy, and flavoured with names like Smother Fudger Peanut Butter and Daydreaming About Donuts. At 12g of plant protein and 190 calories per 60g bar, TRUBAR earns its place on our shelf by delivering where every other vegan bar falls short: taste and texture.
About TRUBAR
TRUBAR is a Canadian-born, female-founded brand created by Erica Groussman under the parent company TRUBRANDS. Launched in 2018, the brand set out with a single mission: make plant-based protein bars that people actually want to eat. No chalky textures. No ingredient lists requiring a chemistry degree. No compromises on flavour.
TRUBAR bars are made with a short list of recognisable whole-food ingredients — almonds, cassava, pea protein, brown rice protein, cane sugar — and certified by the Non-GMO Project and Kosher. The brand has grown rapidly across North America, appearing at Costco Canada, Whole Foods, Target, and Walgreens. Every bar is:
- Certified Vegan
- Non-GMO Project Verified
- Kosher Certified
- Gluten Free
- Dairy Free
- Soy Free
- No Sugar Alcohols
- No Preservatives
- No Seed Oils (no canola, no sunflower seed oil in the base)
Why We Carry TRUBAR at Top Nutrition & Fitness
We taste-test everything before it goes on our shelf. Most vegan protein bars we tried before TRUBAR had the same problem: the moment you took a bite, you knew it was a "healthy" bar. Dry. Grainy. A faint protein-powder aftertaste. TRUBAR was different the first time we tried it.
The Smother Fudger Peanut Butter has a genuinely dense, fudgy texture with real peanut flavour — not the synthetic peanut-butter-flavour-compound you get in most bars. The Oh Oh Cookie Dough has chocolate chunk-like pieces and a soft dough centre that holds its own against whey-based bars. For our vegan and plant-based customers, TRUBAR is the answer to the question they keep asking: "Is there a vegan bar that actually tastes good?"
We carry these as single bars so you can try every flavour before committing to a box.
Key Benefits
- 12g plant-based protein per bar from whole grain brown rice protein and organic pea protein
- High fibre — 11–13g dietary fibre per bar from tapioca fibre and cassava blend
- 190 calories — satisfying without being a meal replacement
- No sugar alcohols — no erythritol, no maltitol, no bloating
- Whole food ingredients — almonds, cashews, peanuts, real cacao, sea salt
- Soft, fudgy texture — not hard, not dry, not chalky
- Vegan and soy free — safe for most dietary restrictions
- Kosher and Non-GMO Project Verified
Who This Bar Is For
- Vegans and plant-based eaters who are tired of settling for inferior-tasting bars
- Dairy-free and lactose-intolerant consumers who need a whey-free option
- Soy-free dieters — TRUBAR uses no soy whatsoever
- High-fibre seekers — 11–13g of fibre supports digestive health and sustained satiety
- Gym-goers and active professionals needing an on-the-go protein hit between meals
- Anyone avoiding sugar alcohols that cause digestive discomfort
- Kosher diet followers
TRUBAR vs. the Competition — Comparison Table
| Bar | Calories | Protein | Sugar | Fibre | Vegan | Soy Free | Sugar Alcohols | Price (Single, CAD) |
|---|---|---|---|---|---|---|---|---|
| TRUBAR | 190 | 12g | 5–8g | 11–13g | Yes | Yes | None | $4.35 |
| Misfits (UK) | 176–180 | 14–16g | 1–2g | 4–5g | Yes | No | Maltitol | $3.29–$4.99 |
| Quest Bar | 190 | 20–21g | 1g | 12g | No | No | Yes | ~$4.50 |
| Grenade Carb Killa | 214 | 23g | 1.4g | 6.7g | No | No | Yes | ~$4.50 |
TRUBAR is the only bar in this comparison that is simultaneously vegan, soy free, and free from sugar alcohols. Quest and Grenade deliver more protein but are not vegan and use sugar alcohols. Misfits has a higher protein count per bar but contains soy and uses maltitol. TRUBAR wins for clean-label, whole-food plant-based eating.
Flavour Guide — Which TRUBAR Should You Try First?
| Flavour | Taste Profile | Best For | Key Ingredients |
|---|---|---|---|
| Smother Fudger Peanut Butter | Rich, dense peanut butter fudge with real cocoa notes and a sea salt finish | Peanut butter lovers, savoury-sweet fans | Peanuts, cocoa powder, sea salt, pea protein |
| Daydreaming About Donuts | Sweet vanilla-glazed donut flavour, soft and doughy texture | Those who want dessert without the dairy | Almonds, natural flavours, palm oil, pea protein |
| Oh Oh Cookie Dough | Classic chocolate chip cookie dough — chocolate chunks, vanilla, slight crunch | Cookie dough obsessives, first-timers | Cashews, fair-traded cacao, unsweetened chocolate, vanilla bean specks |
| Chocolate Chip Cookie Dough | Chocolate-forward dough with a slightly different chip distribution and bolder cacao | Dark chocolate and cookie dough fans | Cacao, cassava, pea protein, natural flavours |
Our recommendation for first-timers: Start with Smother Fudger Peanut Butter — it showcases the fudgy texture best. Oh Oh Cookie Dough is the crowd favourite for dessert-seekers.
Pairs Well With
- Misfits Vegan Protein Bar — Mix and match TRUBAR and Misfits for maximum vegan protein variety. Both are under $6 individually with our mix and match pricing.
- Built Protein Bar Puffs — If TRUBAR is your savoury-sweet fix, Built Puffs deliver a completely different light, marshmallow-style experience. Great for variety packs and gym bags.
Pricing & Mix and Match
Single bar: $4.35 CAD
TRUBAR is part of our mix and match single bar program. Add any combination of single bars from our collection to your cart — when your total for single bars reaches the qualifying threshold, the per-bar price drops below $6. Mix TRUBAR with Misfits, Built Puffs, and other bars from our wall to build your own custom variety pack without committing to a full box.
This is the best way to try all four TRUBAR flavours before choosing which box to order.
Customer Reviews — What Our Customers Say
5 out of 5 stars — Based on 5 verified reviews at Top Nutrition & Fitness.
"I have tried every vegan protein bar on the market and TRUBAR is the only one I actually look forward to eating. The peanut butter one is unreal."
"Bought one to try and ended up ordering a box the same week. The texture is nothing like a typical vegan bar."
"Finally a protein bar I can eat without the sugar alcohol stomach issues. Genuinely delicious."
Frequently Asked Questions
Is TRUBAR actually vegan — no hidden animal products?
Yes. TRUBAR is certified vegan by a third-party organisation. There are no dairy derivatives, no whey, no casein, no honey, no eggs, and no gelatin. The protein comes entirely from plant sources: whole grain brown rice protein and organic pea protein. The bars are also soy free, which is unusual for vegan protein bars.
Does TRUBAR contain sugar alcohols like erythritol or maltitol?
No — this is one of TRUBAR's defining characteristics. The bars are sweetened with organic cane sugar rather than sugar alcohols. This means no bloating, no digestive side effects, and no artificial sweetener aftertaste. The trade-off is a slightly higher natural sugar content (5–8g per bar) compared to sugar-alcohol-sweetened bars, but for most people this is a welcome exchange.
How does TRUBAR compare to whey protein bars for muscle building?
TRUBAR delivers 12g of complete plant protein per bar. This is lower than whey-based bars like Quest (20–21g) or Grenade (23g), but TRUBAR is not trying to be a meal replacement — it is a high-fibre, moderate-protein clean snack. For post-workout support after training, pair TRUBAR with a full plant-based protein shake to top up your total daily protein intake.
Are TRUBAR bars nut-free?
No. Most TRUBAR flavours contain tree nuts or peanuts: the Smother Fudger Peanut Butter contains peanuts, Oh Oh Cookie Dough contains cashews, and Daydreaming About Donuts contains almonds. TRUBAR bars are not safe for people with nut allergies.
Where are TRUBAR bars made, and why does the label say imported?
TRUBAR is a Canadian brand (trubar.ca) with manufacturing operations in North America. The bars sold at Top Nutrition & Fitness are sourced through official Canadian distribution channels. "Imported" on our listing reflects our retail categorisation for products sourced outside Quebec, consistent with Canadian labelling practices.
Nutrition Facts — TRUBAR Vegan Protein Bar
Serving Size: 1 bar (approx. 60g) | Servings Per Package: 1
| Nutrient | Per Bar (approx.) |
|---|---|
| Calories | 190–200 kcal |
| Total Fat | 8–9g |
| Saturated Fat | 3–4g |
| Trans Fat | 0g |
| Cholesterol | 0mg |
| Sodium | 10–100mg (varies by flavour) |
| Total Carbohydrates | 22–23g |
| Dietary Fibre | 11–13g |
| Sugars | 5–8g |
| Added Sugars | 4–6g |
| Protein | 12g |
| Calcium | ~39mg |
| Iron | ~3mg |
| Potassium | ~57mg |
Nutrition values are approximate and may vary slightly between flavours. Always refer to the individual product label for precise values.
Ingredients
Smother Fudger Peanut Butter: Tapioca Fibre and Cassava Blend, Plant Fueled Protein Blend (Whole Grain Brown Rice Protein, Organic Pea Protein), Peanuts, Cane Sugar, RSPO Palm Oil, Cocoa Powder, Sea Salt, Sunflower Oil, Sunflower Lecithin.
Oh Oh Cookie Dough: Tapioca Fibre and Cassava Blend, Plant Fueled Protein Blend (Whole Grain Brown Rice Protein, Organic Pea Protein), Cashews, Organic Cane Sugar, RSPO Palm Oil, Fair Traded Cacao Powder, Unsweetened Chocolate, Cocoa Butter, Natural Flavours, Sea Salt, Sunflower Lecithin, Medium Chain Triglycerides, Vanilla Bean Specks.
Daydreaming About Donuts: Tapioca Fibre and Cassava Blend, Plant Fueled Protein Blend (Whole Grain Brown Rice Protein, Organic Pea Protein), Almonds, Cane Sugar, RSPO Palm Oil, Natural Flavours, Salt, Sunflower Oil, Sunflower Lecithin.
Chocolate Chip Cookie Dough: Tapioca Fibre and Cassava Blend, Plant Fueled Protein Blend (Whole Grain Brown Rice Protein, Organic Pea Protein), Cashews, Organic Cane Sugar, RSPO Palm Oil, Cacao Powder, Natural Flavours, Sea Salt, Sunflower Lecithin.
Allergens: Contains Tree Nuts (Almonds and/or Cashews) and/or Peanuts depending on flavour. Produced in a facility that may handle other nuts and allergens. Always check individual bar packaging.
Why Buy from Top Nutrition & Fitness?
- Taste-tested by our team — we only carry bars we actually eat and recommend
- Single bars available — no commitment to a full box until you've tried it
- Mix and match pricing — combine with other bars for savings under $6 per bar
- Montreal-based store — fast shipping across Canada and same-day local options
- Vegan specialist section — we stock the best vegan protein bars available in Canada, including Misfits from the UK
- Expert staff — our team can help you find the right bar for your macros and dietary needs
In Stock — April 2026
TRUBAR Vegan Protein Bars are currently in stock at Top Nutrition & Fitness as of April 2026. We have 130 bars available across all four flavours: Smother Fudger Peanut Butter, Daydreaming About Donuts, Oh Oh Cookie Dough, and Chocolate Chip Cookie Dough. Order today for same-day local pickup in Montreal or fast Canada-wide shipping.
Version francaise / French Translation
Barre proteinee vegetalienne TRUBAR — Achetez a l'unite au Canada | Top Nutrition & Fitness Montreal
Enfin : une barre proteinee vegetalienne qui a vraiment le gout de ce qu'elle promet. TRUBAR brise toutes les regles sur ce que les barres de protéines veganes sont censees gouter — seches, crayeuses, et tristement vertueuses. Celles-ci sont moelleuses, fondantes, et aromatisees avec des noms comme Smother Fudger Peanut Butter et Daydreaming About Donuts. Avec 12g de proteines vegetales et 190 calories par barre de 60g, TRUBAR merite sa place sur notre etagere en delivrant la ou toutes les autres barres veganes echouent : le gout et la texture.
A propos de TRUBAR
TRUBAR est une marque canadienne fondee par une femme, Erica Groussman, sous la societe mere TRUBRANDS. Lancee en 2018, la marque avait une seule mission : creer des barres de proteines vegetales que les gens ont vraiment envie de manger. Pas de textures crayeuses. Pas de listes d'ingredients necessitant un diplome en chimie. Pas de compromis sur la saveur.
Les barres TRUBAR sont faites avec une courte liste d'ingredients d'aliments entiers reconnaissables — amandes, manioc, proteines de pois, proteines de riz brun, sucre de canne — et certifiees par le Projet Non-OGM et Casher. Chaque barre est :
- Certifiee Vegane
- Verifiee Non-OGM
- Certifiee Cachère (Kosher)
- Sans gluten
- Sans produits laitiers
- Sans soja
- Sans alcools de sucre
- Sans conservateurs
Pourquoi nous vendons TRUBAR chez Top Nutrition & Fitness
Nous gouttons tout avant de le mettre sur notre etagere. La plupart des barres de proteines veganes que nous avons essayees avant TRUBAR avaient le meme probleme : des que vous en preniez une bouchee, vous saviez que c'etait une barre "santé". Seche. Granuleuse. Un faible arriere-gout de poudre de proteines. TRUBAR etait differente des le premier essai.
Le Smother Fudger Peanut Butter a une texture vraiment dense et fondante avec un veritable gout de beurre de cacahuete — pas l'arôme artificiel de beurre de cacahuete que l'on trouve dans la plupart des barres. Le Oh Oh Cookie Dough a des morceaux semblables a des pepites de chocolat et un centre de pate moelleux qui rivalise avec les barres a base de lactoserum.
Avantages principaux
- 12g de proteines vegetales par barre provenant de proteines de riz brun complet et de proteines de pois biologiques
- Riche en fibres — 11 a 13g de fibres alimentaires par barre
- 190 calories — rassasiant sans etre un substitut de repas
- Sans alcools de sucre — pas d'erythritol, pas de maltitol, pas de ballonnements
- Ingredients d'aliments entiers — amandes, noix de cajou, cacahuetes, veritable cacao, sel de mer
- Texture moelleuse et fondante — pas dure, pas seche, pas crayeuse
- Vegane et sans soja
A qui cette barre est destinee
- Vegetaliens et mangeurs a base de plantes qui en ont assez de se contenter de barres au gout inferieur
- Personnes intolérantes au lactose et evitant les produits laitiers
- Personnes evitant le soja — TRUBAR ne contient pas de soja
- Amateurs de fibres — 11 a 13g de fibres favorisent la sante digestive
- Sportifs et professionnels actifs ayant besoin d'un apport en proteines pour les deplacements
- Personnes evitant les alcools de sucre
Guide des saveurs — Quelle TRUBAR essayer en premier?
| Saveur | Profil gustatif | Ideal pour |
|---|---|---|
| Smother Fudger Peanut Butter | Fudge au beurre de cacahuete riche et dense avec des notes de cacao et une touche de sel de mer | Amateurs de beurre de cacahuete, fans de sucre-sale |
| Daydreaming About Donuts | Saveur de beigne sucree a la vanille, texture moelleuse et douce | Ceux qui veulent un dessert sans produits laitiers |
| Oh Oh Cookie Dough | Pate a biscuit classique aux pepites de chocolat — eclats de chocolat, vanille, legerement croustillant | Amateurs de pate a biscuit, debutants |
| Chocolate Chip Cookie Dough | Pate au chocolat plus intense avec une repartition differente des pepites et un cacao plus prononce | Fans de chocolat noir et de pate a biscuit |
Foire aux questions (FAQ)
Est-ce que TRUBAR est vraiment végane — sans produits animaux caches?
Oui. TRUBAR est certifiee vegane par un organisme tiers. Il n'y a pas de derives laitiers, pas de lactoserum, pas de caseine, pas de miel, pas d'oeufs et pas de gelatine. Les proteines proviennent entierement de sources vegetales : proteines de riz brun complet et proteines de pois biologiques. Les barres sont egalement sans soja.
Est-ce que TRUBAR contient des alcools de sucre comme l'erythritol ou le maltitol?
Non — c'est l'une des caracteristiques distinctives de TRUBAR. Les barres sont sucrees avec du sucre de canne biologique plutot que des alcools de sucre. Cela signifie pas de ballonnements, pas d'effets secondaires digestifs et pas d'arriere-gout de sucre artificiel.
Comment TRUBAR se compare-t-elle aux barres de proteines de lactoserum pour le developpement musculaire?
TRUBAR fournit 12g de proteines vegetales completes par barre. C'est inferieur aux barres a base de lactoserum comme Quest (20–21g) ou Grenade (23g), mais TRUBAR n'est pas concu pour etre un substitut de repas — c'est une collation propre riche en fibres et moderement proteinez.
Les barres TRUBAR sont-elles sans noix?
Non. La plupart des saveurs TRUBAR contiennent des fruits a coque ou des cacahuetes. Le Smother Fudger Peanut Butter contient des cacahuetes, le Oh Oh Cookie Dough contient des noix de cajou, et le Daydreaming About Donuts contient des amandes. Les barres TRUBAR ne sont pas sures pour les personnes allergiques aux noix.
Ou sont fabriquees les barres TRUBAR?
TRUBAR est une marque canadienne (trubar.ca) dont les operations de fabrication sont situees en Amerique du Nord. Les barres vendues chez Top Nutrition & Fitness sont approvisionnees par les canaux de distribution canadiens officiels.
Tableau nutritionnel
Portion : 1 barre (environ 60g) | Portions par emballage : 1
| Nutriment | Par barre (environ) |
|---|---|
| Calories | 190–200 kcal |
| Lipides totaux | 8–9g |
| Acides gras satures | 3–4g |
| Gras trans | 0g |
| Cholesterol | 0mg |
| Sodium | 10–100mg (selon la saveur) |
| Glucides totaux | 22–23g |
| Fibres alimentaires | 11–13g |
| Sucres | 5–8g |
| Sucres ajoutes | 4–6g |
| Proteines | 12g |
Les valeurs nutritionnelles sont approximatives et peuvent varier legerement selon les saveurs. Consultez toujours l'etiquette individuelle du produit pour les valeurs precises.
Pourquoi acheter chez Top Nutrition & Fitness?
- Goutees et approuvees par notre equipe — nous ne vendons que des barres que nous mangeons et recommandons vraiment
- Barres a l'unite disponibles — pas d'engagement pour une boite complete avant d'avoir essaye
- Tarification mix and match — combinez avec d'autres barres pour des economies de moins de 6$ par barre
- Magasin base a Montreal — livraison rapide partout au Canada et options de ramassage le jour meme
- Section specialisee vegane — nous stockons les meilleures barres de proteines veganes disponibles au Canada
- Personnel expert — notre equipe peut vous aider a trouver la barre adaptee a vos macros et a vos besoins alimentaires
En stock — Avril 2026
Les barres proteinées végétaliennes TRUBAR sont actuellement en stock chez Top Nutrition & Fitness en avril 2026. Nous avons 130 barres disponibles dans les quatre saveurs : Smother Fudger Peanut Butter, Daydreaming About Donuts, Oh Oh Cookie Dough et Chocolate Chip Cookie Dough. Commandez aujourd'hui pour un ramassage local le jour meme a Montreal ou une livraison rapide partout au Canada.
Follow us on Instagram: @topnutrition.andfitness
Who It's For
- Vegans and plant-based eaters looking for a tasty, convenient protein bar
- Anyone who wants a clean-ingredient protein bar without artificial additives
- People looking for a softer, more indulgent vegan bar option
Ingredients: See product packaging for complete ingredients list.
How It Compares to Buying on Amazon Canada
| Top Nutrition | Amazon | |
|---|---|---|
| Authorized | Yes | Marketplace sellers |
| Ships from | Montreal, same day | Various |
| Temperature controlled | Yes | Not guaranteed |
| Rewards | 5% cashback | No |
| Returns | Free 30-day | Varies |
About Top Nutrition & Fitness — Canada's National Supplement & Protein Snack Retailer
Top Nutrition & Fitness is a Canadian national online retailer of supplements and protein snacks, founded in July 2016 in Montreal. We're an authorized Canadian retailer of 100+ brands with 545+ products and 3,600+ flavours and sizes in stock. Same-day shipping from our Montreal brick-and-mortar store to all of Canada and USA.
Trusted by 40,000+ Canadians since 2016:
- ⭐ 4.9 / 5 stars on Google — 343+ verified reviews of our Montreal store
- ⭐ 4.87 / 5 stars on Judge.me Site Reviews — 565+ verified site experience reviews (94% are 5-star)
- Thousands of verified product reviews on Judge.me
Why customers choose us over Amazon, iHerb, Popeye's, and online competitors:
- Often faster than Amazon to Quebec, Ontario East, Atlantic Canada, and Northern regions
- Hand-packed at our brick-and-mortar Montreal store — not a 3PL warehouse. Owner on-site, lower error rate
- Real bilingual customer service (English / French) — same-day human responses, not chatbots
- Owner taste-tested — every product personally tried before being stocked
- Domestic Canadian retailer — no duties, no tariffs, no customs delays
- TNF Rewards: 5% Cash Back on every order, automatically
- Free shipping over $125 CAD | Same-day shipping before 4 PM EST
Read verified reviews: /pages/verified-customer-reviews | About Top Nutrition & Fitness
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