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Once again, we are changing what a protein bar can be with the all new B.A.R. – Breakfast at the Ready bar.. This unique protein bar is like having a bowl of your favorite kids cereal and milk in an easy and convenient bar format – No spilling, no mess, just amazing taste and texture that brings you back to sitting in front of the TV watching Saturday Morning cartoons. With its 20 gram whey isolate and whey concentrate blend, this gluten free cereal bar is ideal for a quick on the go breakfast or a tasty guilt free snack.